Built for the FMCG distribution model in Bangladesh — from brand to national distributor to regional SR to retailer. Track secondary sales, manage beat plans, monitor SR performance, and view SKU-level analytics across your entire distribution network in real time.
Every feature the FMCG distribution industry needs — secondary sales, beat plans, SR management, SKU analytics, and distribution accounts.
Configure Brand → National Distributor → Regional Distributor → SR → Retailer with separate targets, pricing, and credit terms for each tier. Mirrors the actual FMCG distribution model in Bangladesh.
SRs capture sell-through data at retailer outlets via mobile app. Get real market demand signals — not just primary sales shipped to distributors. Compare primary vs. secondary sales by SKU and territory.
Assign outlet visit routes to each SR by day of week. Track beat plan adherence in real time. Ensure every retailer in your territory is being served on schedule.
Set SR targets by value, volume, SKU, and outlet coverage. Track daily achievement with live dashboards. Coach underperforming SRs before month-end with data.
Track distribution (% of outlets stocking a SKU), sell-through velocity, and share of shelf by territory and outlet type. Identify SKUs losing distribution coverage before it impacts sales.
Map your outlet universe by territory. Visualize coverage gaps, inactive outlets, and new outlet opportunities. Assign territories to distributors and SRs with clear boundaries.
Integrated accounts with Mushak 6.3 VAT invoices, AR/AP management, and real-time P&L by territory and channel. NBR-compliant throughout.
SR mobile app for outlet visits, secondary sales reporting, order capture, GPS visit verification, and beat plan navigation — works offline in areas with poor connectivity.
Define your brand's distribution hierarchy, onboard distributors and SRs, assign territories, and configure beat plans. Our team handles full FMCG configuration.
SRs use the mobile app for daily outlet visits, secondary sales reporting, and order capture. Managers track real-time performance across all tiers.
Use SKU distribution analytics, secondary sales trends, and territory coverage data to reallocate SR resources, identify growth opportunities, and drive systematic market expansion.
Secondary sales data from the field shows what is actually selling at the retailer level — enabling accurate demand forecasting and production planning.
Beat plan management and GPS visit tracking ensure SRs serve more outlets consistently — companies typically see 40% increase in active outlet count within 6 months.
Coverage maps show exactly which outlets are being served and which are missed — identifying the geographic white spaces in your distribution network.
Know which SKUs are losing distribution before it shows in national sales data — enabling targeted redistribution campaigns before the problem compounds.
Credit limits, payment tracking, and auto-block controls prevent distributors from over-leveraging — protecting your receivables while growing primary sales.
Every SR visit, secondary sale, and order captured in the field flows automatically to distribution accounts — one integrated P&L from field operations to finance.
ExaSuite connects all modules — explore the full dealer management system cluster.
Join FMCG and consumer goods companies across Bangladesh using ExaSuite for complete distribution management — from beat plan to balance sheet.