WordPress isn't the newest option, but it's the one where you won't need to call us every time you want to change a headline. Huge ecosystem, familiar admin, real cost savings — with the same SEO discipline we put into everything else.
You'll be publishing blog content or updating pages often, want your own staff editing products without calling a developer, and your catalog isn't so large or unusual that off-the-shelf commerce logic can't handle it.
Not a purchased theme with your logo dropped in — a custom theme built for your catalog, on top of WordPress core.
WordPress builds move faster mainly because the commerce logic — cart, checkout, tax, shipping rules — already exists and is battle-tested. Our time goes into the theme, the catalog structure, and making sure the plugin choices don't fight each other six months from now.
Same rule as every other option here: SEO isn't an afterthought. Schema, sitemaps, and image handling are part of the build, not a separate project after launch.
If your team wants to publish and edit without waiting on a developer, this is usually the right starting point.
Start a project →